#SmartPlan's exclusive FutureTech series

tUESday, 2.4.2019 - @WESPACE, bAHNHOFSTRASSE 62 - Zürich 

 (invitation only, referrals welcome)







Personalized medicine consists on the tailoring of medical treatment to the individual characteristics of each person. It relies on the understanding of a person’s unique genetic profile, on what makes the individual susceptible to developing certain diseases and aims at predicting what medical solutions might result safer and most successful. Doctors will be able to select treatments based on the individual genetic making of patients, minimizing harmful side effects, and ensuring higher chances for the most successful outcomes.  

This approach is radically different to the current “standards of care” which defines the best course of prevention and treatment for the general population. Only when the first, standard treatment does not work, doctors and patients move to the next possible treatment and then the next. The current “standard of care” misses the key question, will this treatment work for me?

Can personalized data deliver the answer?  And what does this approach mean for individual patients, doctors and other incumbents in the healthcare industry?

It is more important to know what sort of person has a disease than what sort of disease a person has.
— Hippocrates

Definition, application and limitations of personalized medicine

In what cases does PM work? In what cases is current approach better? Is the prospect of a DNA ID card likely? How much does my genetic making affect my health, over my environment or lifestyle choices? How are we influencing genetics? In what cases is DNA-based medicine applied?

Sourcing, storing and managing data

John Hancock, one of the largest and oldest insurers in the United States, owned since 2004 by Canada’s Manulife, has announced it will stop selling traditional life insurance and will only market interactive policies that record the exercise activities and data of health of its customers through wearables such as Fitbit or Apple Watch. The company will sell this type of policy through its subsidiary Vitality, finalizing in 2019 the conversion of its entire portfolio of policies to the new procedure.

These types of policies are becoming increasingly popular in markets such as South Africa, the United Kingdom and the United States, and are sold as an advantage both for users, who have an additional incentive to lead a healthier life, and for insurers, who get a portfolio of clients with healthier habits who tend to live longer and make fewer claims. Its detractors argue, however, that insurer may try to optimize their portfolios based on the data obtained, trying to offer less attractive conditions to those with variables indicating a higher risk.

What will health insurance make of personalized health data?

It is no question that this immense amount of health data will be utilized by health insurance companies. The question is rather how they will do it. Will they leverage on data to make premiums higher for high-risk patients or to reduce their business risks by alerting patients about bad lifestyle choices? What will happen to patients’ private data? Should we prepare for Dr. Big Brother? How will the relationship between employers, employees and health insurance companies change in the light of easily obtainable personal fitness and health data?

Personalized medicine will be based on collecting and analyzing large amounts of individuals’ sensitive data, such as, genetic making, clinical data, environmental details and life habits. How will data be managed?


Dr. Robert Fluhr

Head, Department of Life Sciences Core Facilities; Director, Nancy and Stephen Grand Israel National Center for Personalized Medicine, Weizmann Institute of Science.

Prof. Robert Fluhr was born in Brooklyn, New York. He received his BSc from the Hebrew University of Jerusalem, and a PhD from the Weizmann Institute of Science in 1984. He spent several years as a Research Fellow at Rockefeller University’s Department of Plant Molecular Biology, before joining the Weizmann Institute’s Department of Plant Genetics (now the Department of Plant and Environemntal Sciences) in 1986, and headed the Department from 1997-2003. Since 2009, he has been head of the Life Science Core Facilities (formerly Biological Services) and in the end of 2018 became the director of the Nancy and Stephen Grand Israel National Center for Personalized Medicine.  He is the incumbent of the Sir Siegmund Warburg Professorial Chair of Agricultural Molecular Biology.

 Prof. Fluhr received the Yigal Alon Career Development Award (1986-1989) and the Morris L. Levinson Prize in Biology (1992). He has served as President of the Israel Society for Plant Cell Culture and Molecular Biology (1993-1994). From 1996-2001, he directed the National Resource Center for Plant Genome Biotechnology, under the auspices of the Israel Ministry of Science.

Dr. Gabriella Pravettoni

Director of the Psycho-Oncology Division at IEO - European Institute of Oncology; Professor of Psychology of Decision Making, Universita' di Milano.

Dr. Gabriella Pravettoni was born in Milan in 1967, and for several years she has been working in the field of decision making processes and health psychology. She carries out her professional activity at the University of Milan, where she is full professor of psychology of decision making, and at the European Institute of Oncology where she is director of the Psycho-Oncology Division, and she is mainly dedicated, both in clinical practice and in scientific activity, to the field of medical humanity especially as it pertains to empowerment, a process which aims to empower the patient’s personal psycho-social resources in the management of illness and personal care pathway, acting on different levels: patient, family, physician, and society.

Dr. Anna Erat 

Deputy Director, Hirslanden, International Medical Center.

Dr. Anna Erat studied medicine and trained in molecular and biomedical research at the University of Zurich and Harvard Medical School. Subsequently she was invited to Harvard Medical School as a post-doctoral fellow and consultant. In parallel, she also completed a Doctorate in Health Systems Management at the Business Faculty of the University of Zurich and SwissTPH.

After finishing her scientific training she worked as a consultant for the pharma- and biotech-industry in Switzerland and also as an expert for the Ministry of Health. Before finishing her training in internal medicine and sports medicine, sahe attended an executive management program at Harvard Business School. She is currently the Deputy Director of the Hirslanden International Medical Center and a national team doctor for the Swiss Ice Hockey Federation. She is a consultant in sports medicine for the AlphaClinic, as well as for events such as Art on Ice and the Scandinavian beach Polo World Cup. In addition, she sits on numerous advisory boards in Switzerland.

Hannah Wise

News Anchor, CNN Money Switzerland

Hannah Wise is a seasoned international journalist, with nearly 18 years experience in front of the camera. She started her career at the BBC in London working on local and national news stories before relocating to Paris to become an anchor of their flagship breakfast programme. In 2014 she moved to Switzerland and became launch anchor for the new English language business channel CNNMoney Switzerland. Hannah loves to tell the stories behind the businesses that shape our economy as well as the challenge of a live and demanding interview. She lives in the Swiss countryside with her young family. 

Manuela Andaloro

CEO, SmartBizHub

Manuela Andaloro is a senior professional with over 19 years of executive experience in global roles in financial services, business strategy, digital transformation and engagement, having lived and worked in Milan, London and Zurich.

Since 2017, she is CEO and Founder of Swiss-based SmartBizHub, an exclusive consultancy that provides value in the form of strategic positioning - with an impact and sustainable angle. In March 2018 she also founded SmartPlan – a strong cross-sector business community that delivers insights on future tech and future work. Manuela runs since 2014 a successful blog on culture and impact, capturing best practices, thought-leading content, and interviews to impact-makers and EQ-led leaders who are driving our world forward.

She is a board member of various Swiss and international organizations, including the Weizmann Young European Network (WYEN) of the Weizmann Institute of Science. She is a D&I champion, advocate for diversity, gender equality and STEM education, speaks English, Italian, German and Spanish and lives in Zurich with her husband and two children. 



Opening remarks

Dr. Robert Fluhr 
Weizmann Institute of Science

Dr. Gabriella Pravettoni
IEO - European Institute of Oncology, Universita' di Milano

Dr. Anna Erat
Hirslanden - International Medical Center

18:55 - 19:25
Panel Discussion and Q&A

Closing remarks

Networking & aperitive



Manuela Andaloro

Robert Fluhr.png

Robert Fluhr

Gabriella Pravettoni.png

Gabriella Pravettoni

Anna Margareta Erat.png

Anna Margareta Erat

Hannah Wise.jpg




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